The latest integration from Sameroom is with Salesforce Chatter. This integration enables real-time, bi-directional connections between private, open, and public Chatter groups and chatrooms on HipChat, Slack, Skype, Google Hangouts, Facebook Messenger, and other platforms.
Salesforce Chatter: Background
Chatter, née GroupSwim, was Salesforce's seventh acquisition—it was finalized in December 2009, six years ago. Of the 28 companies Salesforce has acquired since, none were able to earn a spot as prominent as Chatter's—right next to Home:
GroupSwim was an early player in the enterprise social network space, where it competed against Jive, Yammer, and SocialCast (to name a few).
The lightly-funded GroupSwim undoubtedly struggled with strong competition and—likely—with long-term product/market fit, since the enterprise social network model largely failed to take the world by a storm.
Yammer and SocialCast both raised lots of money and wisely exited (within a year of each other) by selling to Microsoft and VMWare respectively, where they now wither. Jive had a huge head start and the lion's share of the market at its peak, which prompted its IPO. Thanks to that, we can now track the steady decline of the enterprise social network business:
Chatter and SFDC
Salesforce executives made the ingenious bet on a communication and collaboration solution for… Salesforce customers. Only. They took the general-purpose GroupSwim, re-christened it "Chatter", and narrowed its focus down to a couple of departments—Sales and Marketing—instead of all of them.
It is because Chatter never had to abide by the whims of an entire company—by being a part of a CRM solution—that it's been able to thrive for so long in an age of cut-throat competition for workplace collaboration pixels.
The improvements to web and server-side technologies the world has enjoyed over the past few years have gone largely unnoticed by Chatter: it's proudly shepherding web application design patterns common at the century's turn wickedly close to its third decade. You have to hit ⌘R to see updates, the URL says
salesforce.com/_ui/core/chatter/ui/ChatterPage, and responsiveness ends at 1000px width.
This doesn't matter one bit: the Salesforce stack is about the ecosystem and job mobility, not technology. If a company uses anything other than Salesforce for CRM, it risks having a very hard time expanding its sales team with top talent. All experienced salespeople know how to use Salesforce and expect to hit the ground running on day one. This makes Salesforce kind of like J2EE, but for sales professionals.
Trouble, as it tends to, came moustached.
The Bay Area housing prices aren't the only thing the modern tech worker is disrupting.
Slack and HipChat are taking over a lot of enterprise mindshare. This leads many to see narrowly-focused and siloed collaboration tools as incongruous to company-wide communication.
"Email is bad, so lets use these 24 tools instead, all at the same time," implore the Gods of Fragmentation and Protocol-level Incompatibility.
Zapier and IFTTT Integrations
To be fair, Chatter has, for a long time, enjoyed some degree of interoperability with other tools.
Both Zapier and IFTTT—the leading connector services for business apps—support Chatter. Zapier and IFTTT recipes can be immensely useful in Sales Operations, enabling information flow between revenue hustlers and the rest of the company. For example, it can be handy to see every tweet mentioning a company in a Chatter group, or a mailing list notification for each closed deal.
However, since neither integration is bi-directional nor real-time, the range of IFTTT and Zapier recipes does not extend past simple notifications, making human communication impossible.
Chatter and Sameroom
Sameroom aims to improve this situation with its brand-new Chatter integration.
The integration enables users to bridge private, open, or public Chatter groups with all other platforms supported by Sameroom (HipChat, Slack, Skype, and 12 more). It's as real-time as Chatter allows it to be: messages may take up to a minute to propagate across, and, of course, you gotta hit that ⌘R to see any replies.
Somewhat surprisingly, this new integration also brings federation capabilities to Chatter, enabling several enterprises to securely share Chatter groups with one another.
To try it for yourself—say, by connecting Chatter and Slack— go to https://sameroom.io/accounts, add your Salesforce and Slack accounts, and then Open a Tube between your Chatter group and Slack channel (create these in advance, in necessary). Once connected, if you post a text message and an image, expect something like this: