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Introducing Yammer Integration

By Andrei Soroker

Today marks the arrival of the Sameroom Yammer integration. (!)

(Fast-forward to instructions.)

As with most things Yammer, it's not particularly clear what this really means, so let me explain.

Why would you want to connect Yammer with Lync (Skype for Business), regular Skype, Slack, HipChat, HipChat Server, Salesforce Chatter, Cisco Spark, Cisco Jabber, or other collaboration platforms?

In a word, because of entropy (increasing, obviously).

Let's consider the process of a mid-sized company adopting Microsoft Office 365.

On Monday, everyone starts using email with Microsoft Outlook.

On Tuesday, a subset of employees discover Outlook Groups—one place for team communications and sharing on mobile, on the web, and on the desktop—and start using that.

On Wednesday, IT conducts a Microsoft Skype for Business training session, and some folks in accounts and marketing begin using Skype for Business for meetings and messaging.

On Thursday, account executives ask IT how to migrate existing Microsoft Skype groups with customers to Skype for Business, and, upon learning the answer (“you can’t”), double down on their use of regular, not-for-business, Skype.

Later on Thursday, summer interns tasked with field research realize they need something that works well on mobile and start a tried-and-true Microsoft GroupMe group.

On Friday, there’s an all-hands manadatory Microsoft Yammer training, resulting in a handful of new fans—particularly among executives—excited about the faster, smarter way to connect and collaborate across the company.

On Saturday, there’s a multi-hour service outage that sends ops and development teams scrambling to organize a recovery task force while stuck on playgrounds, boats, road bicycles, and parents-in-law’s back yards. The outage finally gets resolved with the help of group SMS.

Later that day, the engineering manager creates a HipChat team, hooks up integrations to GitLab and JIRA and send invites to the entire engineering department.

On Sunday, the ops manager returns from an off-the-grid hike in the Stanislaus National Forest and, upon learning the details of Saturday’s meltdown, creates a Slack team and requires all ops people to use it for all communication.

The sales team doesn’t notice any of it: they swear by Salesforce Chatter to connect, engage, and motivate employees—ones with a Salesforce license that is—to work efficiently across the organization regardless of role or location.

The resulting fragmentation across collaboration systems is almost impossible to undo and will continue to increase and accelerate as the company grows, new tools emerge, and teams become more specialized.

If the rumors don’t disappoint, Microsoft Skype Teams will soon become available as an alternative to HipChat and Slack—to the delight of those aiming to keep their company fragmented primarily across Microsoft’s stack.

Back to our mid-sized Office 365 company: we fast forward to the next executive meeting and overhear high praise for Yammer as a platform and bewildered disappointment at low adoption. Why won’t they all just use Yammer?

The executives mostly ¯\_(ツ)_/¯, but one of them suggests “using one of those integration services, like I T F T, or whatever it’s called, to cross-connect all the stuff we use around the company to Yammer.”

Brilliant! That’s exactly why you’d use the Sameroom Yammer integration. To empower teams to use whatever works best for them, while avoiding the immurement of resulting organizational memory that should— no, must!—be available to the entire company.


The Sameroom Yammer integration can be configured to sync all top-level messages and files (but not comments) between a Yammer group and a room or channel in another collaboration platform.

It’s also possible to 2-way sync all comments in a Yammer post with a room or channel in another platform. This option is only available to users of Sameroom Enterprise, through -sameroom open/connect or -sameroom portal commands.

  1. We recommend creating a new Yammer user for the integration (with a name like Relay, or similar) and adding this special account to Sameroom on the Accounts page. If your Yammer group is private, invite the Relay account.

  2. Next, authenticate with a chat account you’d like connect with Yammer on the same Accounts page.

  3. On the Open a Tube page, select your Yammer account in Step 1 and your Yammer group in Step 2, for Side A. For Side B, select the room or channel in the other platform.

Below is a video of the integration in an Enterprise environment, where a Tube is created with open/connect commands. (To set up your own Enterprise environment, please fill out form 27B/6.)

Other posts, recipes, and announcements:


Need to connect a Freenode channel to a room in HipChat? Or want to give customers a simple way to connect to a channel in your Slack team?

Sameroom does that!
Learn more

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