LiftMedia is a growing UX design agency with six cross-functional team members who work with clients as external team members to facilitate design initiatives. As external team members working in a remote environment, communication tools are important to driving growth through efficiency.
The current suite of communication tools include Facebook, Skype, and Slack. Facebook and Skype are the primary external client communication platforms, while Slack is the primary internal communication platform.
Since Facebook and Skype accounts were not accessible by everyone on the team, the firm’s principal filtered these channels and forwarded pertinent team communication to relevant team members. This process took place during all phases of the project. As such, the firm’s principal became the bottleneck to team communication. In order to increase team visibility of client communication, the team sought a solution to aggregate communication from conversations in Facebook and Skype, and present these conversations in Slack (the primary internal communication tool).
This search led to Sameroom, which LiftMedia was able to use for integrating conversations in Facebook and Skype with channels in Slack. These integrations are real-time and bi-directional.
Diagram of previous communication workflow:
Current communication workflow with Sameroom integrations:
By using Sameroom’s real-time integration platform, LiftMedia was able to achieve their first product launch without the principal involved in project communications.
By increasing client communication visibility across the entire team, LiftMedia is able to ensure that relevant team members receive necessary information in real-time. This streamlined approach will help the team complete projects more smoothly and grow their client base faster over time.
About Sameroom: Sameroom provides real-time interoperability gateways available for Campfire, Cisco Jabber, Facebook Messenger, Fleep, Flowdock, Gitter, Google Hangouts, HipChat, Intercom, IRC, Salesforce Chatter, Planio, Skype, Slack, Telegram, and Twitter. Sameroom can work with any other chat platform, given an API.