RJMetrics is a Philadelphia-based data analytics company. RJMetrics has 85 employees across five departments: Marketing, Sales, Product, Engineering, and Customer Success. Each team uses the best tool for their respective line of business. Tools used include GitHub, Zendesk, Pardot, and Salesforce.
While it is important for organizations to have the productivity and collaboration tools that match the use cases of the teams they support, it can be difficult to create a means to communicate between the silos.
To address this, RJMetrics adopted Slack a year and a half ago to create an internal central communication hub. With the use of Slack, RJMetrics was able to close the communication gaps between internal teams. The next area to address was the communication between the RJMetrics Sales staff and their counterparts at other companies. While these channel partners often cross-sell RJMetrics products and work closely with the RJMetrics sales team, they are not part of the RJMetrics Slack organization.
While email was a viable solution for sharing information, it did not satisfy the real-time collaboration requirement associated with coordinating between high-impact sales teams.
Enter Sameroom. By using Sameroom’s real-time bi-directional Tubes, RJMetrics was able to connect internal sales Slack channels with external sales teams' chat platforms. Sameroom integrations allowed both internal and external teams to seamlessly share information in a setting where conversations and inquiries are visible to everyone on the necessary teams and both teams' companies end up owning the resulting chat history. This fundamentally changed the way RJMetrics communicates with partners, allowing for more efficient communication and shortened sales cycles.
About Sameroom: Sameroom provides real-time interoperability gateways available for Campfire, Cisco Jabber, Facebook Messenger, Fleep, Flowdock, Gitter, Google Hangouts, HipChat, Intercom, IRC, Microsoft Skype for Business (Lync), Salesforce Chatter, Skype, Slack, Telegram, and Twitter. Sameroom can work with any other chat platform, given an API.
About RJMetrics: RJMetrics helps online businesses make smarter decisions with their data; providing the kind of deep insights that were formerly only accessible by large companies willing to invest in full-time data scientists. With RJMetrics, any company can become truly data-driven.